Mission statement

Drinks Ireland is committed to promoting the many positive contributions our industry makes to the Irish economy.

Working with our members, we aim to develop evidence-based policy proposals that address the numerous issues that our industry faces, including taxation and alcohol misuse. We communicate these proposals to legislators, media and the public.

Coupled with our commercial concerns, we are conscious of our social responsibility to encourage the moderate consumption of our products among adults, working in partnership with Government and other stakeholders.

We are dedicated to serving our members within a culture of teamwork, trust, respect for people and integrity.