Dessert and coffee innovations drive Irish Cream liqueur Christmas sales

Sunday, 22 December 2019

Salted caramel, white chocolate and toffee buttermint are among the delicious Irish Cream liqueur flavours being enjoyed by consumers this festive period, as producers of the iconic drink anticipate strong sales for Christmas 2019.

The intrinsically Irish product has experienced a steady growth in sales in recent years, according to Drinks Ireland|Spirits. Since 2015, sales in Ireland have increased by 10%.

Irish cream liqueur producers have tapped into coffee and dessert trends. Innovation in the category, mostly through the introduction of new flavours, have helped drive this growth.

These new flavours have meant Irish Cream liqueur is now enjoyed throughout the year, during different occasions. ‘Strawberries and Cream’ has become a summer favourite and ‘Pumpkin Spice’ is popular during the autumn leading into Halloween.

But producers are also highlighting new and interesting ways to consume Irish cream liqueur – such as in seasonal desserts, in cocktails or in iced coffee, again ensuring popularity throughout the year.

Irish Cream liqueur, like Irish whiskey, is protected at an EU level by a Geographic Indication (GI), which is legal protection that ensures it must be made on the island of Ireland, in accordance with certain production standards. This prevents against cheap knock offs or copycat products from other countries.

This protection ensures that the innately Irish spirit, produced to the highest quality, is enjoyed throughout the world and in the United States and UK in particular, with global sales increasing by 5.32% between 2017 and 2018.

Global sales are expected to remain strong this Christmas.

Vincent McGovern, Head of Drinks Ireland|Spirits said:

“Irish Cream liqueur continues to sell and grow, driven by innovation and creativity in the sector. The product is a firm favourite during the Christmas period, which we expect to see again this year. New flavours and ways in which to enjoy Irish Cream liqueur, have ensured that consumers are turning to the product throughout the year on different occasions, proving it’s not just a spirit for the festive period. There are now numerous producers and brand owners, located across Ireland, creating an array of different Irish Cream liqueur drinks.”

Media contact: Colin Taylor, Q4PR, 0864671748

Irish Cream liqueur brands
• Baileys
• Merrys
• Carolans
• Five Farms
• Bradys
• The Irishman
• St Brendans
• Mollys
• Feeneys
• Cremór