Friday, 19 July 2013
IRISH BREWERS ASSOCIATION HERALDS IRISH BEER RENAISSANCE -
The Irish Brewers Association today welcomed the commencement of the International Craft Brewing and Distilling Convention at Dublin’s Convention Centre (18 - 20 July) and highlighted the important role that the brewing sector plays in the domestic economy. Analysis by the Irish Brewers Association has found that the sector continues to provide more than €300 million in revenue for the State with a further €400m invested in the production, marketing, export and retail of beer.
Research carried out by the Irish Brewers Association has shown that domestic beer consumption has been falling by roughly 2% year-on-year in recent years. The craft brewing industry, however, has been going through a period of considerable growth, innovation and creativity, which has been matched by a rapidly growing marketplace.
Accordingly, the IBA will continue to welcome events such as the Craft Brewing and Distilling Convention in the future and has called for the Government to work on supporting the Irish beer industry as a whole.
The Chairman of the IBA and Country Director of Diageo Ireland, David Smith, commented, “At a time when domestic beer consumption is falling by roughly 2% year-on-year, we welcome the International Craft Brewing and Distilling Convention to Dublin.
“While Irish beer products continue to perform strongly internationally, the domestic market has been declining in recent years. However, the craft brewing industry has been performing well with a growing market of fans eager to share in the diverse range of beers now on offer.
“It is therefore crucial for the Government to support this industry and the brewing sector more broadly.
“Our previous analyses have highlighted the importance of the brewing sector to the Irish economy. In light of this, we would ask the Government to withhold from putting unnecessary pressure on the sector and its suppliers at a time when it should be supporting domestic enterprise which sources its raw materials and services from indigenous suppliers.
“We would call on the Government to engage with the IBA and its members and the wider agriculture sector to find a way of protecting this very important domestic industry.”
Q4 Public Relations 01 475 1444 / Ruth O’Byrnes 086 055 8331