Sunday, 21 September 2014
- · Beer remains Ireland’s most popular alcoholic drink with 47% market share
· Export growth offsets difficult conditions at home with 30% of the price of a pint now taxed
· Brewers urge Government to reverse excise of alcohol and allow emerging players reach full growth potential
The Irish Brewers Association*, which has been the representative voice for the brewing industry in Ireland for the last 110 years has today released their Annual Market Report which shows that exports of Irish beer are on the up, rising from 43% in 2012 to 50% in 2013. The report also shows that beer remains the nation’s favourite alcoholic drink, accounting for 47% of the market.
The IBA’s market review also suggests that there is a ‘beer renaissance’ on the horizon with an abundance of new brewers attempting to enter the market. However this potential growth is being put at risk by the Government who has increased excise on alcohol in the last 2 Budgets, with tax now accounting for 30% of the price of a pint. They warned that in order for the emerging players to reach their full growth potential at this time, the Government must reverse excise on alcohol.
The group welcomed the export growth, which has allowed employment to grow in the sector. Direct employment now stands at 1,934, up from 1,506 and the brewing sector continues to support over 3,000 farming families.
Commenting on the report, Senior Executive of the Irish Brewers Association, Thomas Burke, said “The Irish Brewers Association ‘Irish Beer 2013’ report highlights the important role that the brewing sector has in the Irish economy, with beer production remaining the most important sector within the drinks industry in terms of indigenous manufacturing, providing jobs in major brewing facilities throughout the country. It is a sector which has continued to show resilience despite extremely difficult trading conditions in the last 12 months.”
“The brewing sector has continued to invest in 2013 and overall employment is up, driven mainly by increases in exports levels which have offset domestic market contraction somewhat. The sector continues to make a huge contribution to the Irish economy both directly and indirectly with close to 2,000 direct employees and thousands more jobs supported from grain to glass.”
“The last two years has seen beer duty increase by a staggering 42%. In this time Government has added 28 cent to the price of a pint through duty and VAT increases. These increases have put the sector at risk, which is extremely worrying at a time when we are seeing encouraging signs of a beer renaissance emerging. The Government must now support this sector of the economy by reducing the excise burden and allowing these emerging breweries to achieve their huge potential.
We would urge the Government; reverse excise, create jobs”
For more information contact Colin Taylor, Q4 Public Relations, 0833477014
*The Irish Brewers Association was established in 1904, and is the representative voice for the brewing industry in Ireland. Today over 85% of all beer sold in Ireland is manufactured or distributed by members of the association. Its mission is to proudly promote the business interests of the Irish brewing sector by ensuring that the economic value of the industry is clearly understood. It is committed to ensuring that the natural and social nature of their products is appreciated by consumers as part of a moderate and healthy lifestyle.