Saturday, 8 June 2019
Irish gin producers will be marking World Gin Day (tomorrow, Saturday 8th June 2019) by celebrating recent growth in the sector. There are now over 26 Irish gin producers and over 60 Irish gin brands, according to Alcohol Beverage Federation of Ireland (ABFI).
3,883,000 bottles of gin were sold in Ireland in 2018, up nearly 32% on 2017. Notably, Irish consumers purchased over half a million bottles of pink gin, making it the breakthrough success story of the year. This comes as overall alcohol consumption continues to decline in Ireland, decreasing by 23.3% since 2001.
Irish gin is emerging as a category for the international consumer. In 2018 the value of gin exports increased by an exceptional 211%, from €1.9 million in 2017 to €6.04 million in 2018. As the Irish gin supply base expands in response to global trends, double-digit growth was recorded in the United Kingdom, South Africa, Italy and Germany last year.
Vincent McGovern, Head of the Irish Spirits Association (ISA) which is part of Alcohol Beverage Federation of Ireland (ABFI) said:
“Over the past few years Irish gin producers have tapped into the growing national and global demand for quality gin, achieving remarkable growth. From a low export base, Irish producers are now achieving significant sales at home and in markets across Europe and beyond.
“With a host of new brands and innovations the gin revolution has also benefited Irish consumers, who now have more choice than ever..
“With the huge number of gin brands on the market Irish producers, especially new and developing entrants to the market, will have to put a renewed emphasis on export growth. Maintaining current growth levels will become as important as driving new growth.”