Irish Whiskey Association welcomes the launch of the Pearse Lyons Distillery in historic Liberties location
25th JULY 2017 – The Irish Whiskey Association has welcomed the announcement that the Pearse Lyons Distillery at St. James’s is set to open its doors to the public.
Dublin’s new boutique Irish Whiskey experience is located in the heart of The Liberties, and it is hoped that it will soon attract up to 75,000 visitors annually.
“Irish Whiskey is undergoing a renaissance, and the announcement that the Pearse Lyons Distillery is about to open is just one example of this phenomenal trend,” said William Lavelle, the Head of the Irish Whiskey Association.
The entire project, which involved an extensive renovation of the existing building, cost €20 million. Mr. Lavelle said that the establishment of the distillery in such an historic location is likely to focus more attention on the story of the local area, and that of Irish Whiskey.
“A few years ago, Ireland only had three whiskey distilleries. Now, there are 16 operating in locations ranging from Dublin’s Liberties to rural communities right across the country,” he said.
The Liberties has a particularly strong association with Irish Whiskey historically, and was once known as the ‘Golden Triangle’ due to the large number of distilleries which operated there.
It is hoped that this launch in The Liberties will boost whiskey tourism, which is rapidly becoming a growth industry in Ireland. International experience shows that when distilleries work together to provide an enhanced visitor experience, it can deliver huge benefits to all parties, as Deirdre Lyons, director of corporate image and design at Pears Lyons Distillery, said.
“Becoming part of the Kentucky Bourbon Trail, I was able to witness how a cluster of distilleries could work together to attract more visitors,” said Ms. Lyons. “We would love to be part of whiskey trail in Dublin.”
Notes to Editor:
The Pearse Lyons Distillery at St. James’s, Dublin’s new boutique Irish Whiskey experience in The Liberties, is due to open its doors to the public in September.
The Pearse Lyons Distillery at St. James can be identified from various points in Dublin city by its striking spire, The Liberties Lantern. Over the next few years, it is hoped the distillery will attract up to 75,000 visitors annually. The team at Pearse Lyons Distillery will be led by Tracey Flinter, general manager, and Gearoid Cahill, head distiller.
Acquired in 2013 by Pearse and Deirdre Lyons, the historic property within the storied area is now set to become Ireland’s newest visitor attraction.
Restoration costs for the building – which is a national monument – along with the provision of new facilities, equipment and artworks have pushed the cost of the entire project to more than €20 million.
The fact that Pearse Lyons holds a Ph.D. in yeast fermentation, and was the first Irishman to receive a formal degree in brewing and distilling from the British School of Malting and Brewing, testifies to the expertise which exists within Ireland’s growing Irish Whiskey industry.
The Irish Whiskey category is the fastest growing premium spirit in the world. Irish whiskey sales have increased by over 300% in the last 10 years accounting for more than one-third of all Irish beverage exports. Exports of Irish whiskey are anticipated to double to 144 million bottles by 2020 and 288 million bottles by 2030.
There are currently sixteen working distilleries on the island of Ireland, with another 16 with planning permission. 1.9 million tourists are expected to pass through the doors of Irish whiskey distilleries by 2025.
The Irish Whiskey Association’s mission is to:
· Promote the Irish whiskey category in Ireland and internationally, working with Government agencies and the European Commission.
· Support new market entrants.
· Protect the high standards of Irish whiskey by working with the relevant authorities to ensure that the legal protection offered by the geographic indication is applied in Ireland and internationally.
· Ensure public policy supports the sustainable growth of the Irish whiskey sector.
Melanie McDonald, Red Flag (Dublin) +353 1 634 4534 / +353 86 047 4531