Thursday, 19 October 2017
- 62% against alcohol advertising restrictions
- 72% say advertising measures won’t work
- 57% against banning complimentary drink in hairdressers
- Only 27% believe measures in bill will be effective
- ‘Draconian’ bill is ‘ineffective’ and will unfairly hit consumers – ABFI
The Alcohol Bill will make Ireland one of the most restrictive countries in the world for marketing alcohol products. It will ban images of people, animals, scenic shots of Ireland and scenes in pubs from appearing in alcohol advertisements. The iReach poll found that the majority of people (62 per cent) are opposed to these restrictions, with only 17 per cent in favour of the measures. Furthermore, 72 per cent of respondents said they don’t think these image-banning measures will reduce alcohol misuse, with just 12 per cent believing they will work.
The Alcohol Bill also allows for Regulations to be brought in to stop establishments from supplying free alcohol. The poll found that 57 per cent of people are against the banning of complimentary drinks in certain spaces, such as in hairdressers or supermarkets. Additionally, 71 per cent say that banning complimentary drinks in these establishments won’t reduce alcohol misuse.
As part of this survey, consumers were also asked if they believe the Government’s proposed measures - structural separation, advertising restrictions and health warnings on alcohol labels - are going too far, or are the best way to target alcohol misuse. The poll found that 47 per cent believe the Government’s proposed measures are too strict, with just 27 per cent saying they are the right thing to do.
This study was conducted as part of the iReach Consumer Omnibus Survey, with fieldwork undertaken from the 5th to the 11th of October 2017. The iReach Consumer Decisions Omnibus delivers a high level of statistical accuracy, with a sample size of over 1,000 interviews.
Patricia Callan, Director of ABFI, said; “There is a misconception that the Public Health (Alcohol) Bill has broad-sweeping public support. This research clearly shows that Irish consumers are against certain measures proposed in the Bill.”
“While the drinks industry supports the objectives of the Bill - to tackle harmful and underage drinking in Ireland - we are concerned that certain proposals in the Bill are poorly targeted and are not based on evidence. This means that they are unlikely to actually reduce alcohol misuse. Furthermore, these measures will have unintended negative consequences on jobs and businesses across the country, from grain to glass. It’s vital that the Government does not damage a thriving Irish industry when introducing legislation to achieve public health objectives.”
Colin Taylor, Q4PR, 0864671748, firstname.lastname@example.org
NOTES TO THE EDITOR
- · Study conducted as part of the iReach Consumer Omnibus Survey
· Fieldwork undertaken from 5th – 11th October 2017
· The iReach Consumer Decisions Omnibus delivers a high level statistical accuracy. Delivering a sample size of over 1,000 interviews, this provides a confidence level of + or – 2% at a 95% confidence interval.
A The full breakdown of questions and answers is below:
- 1. Are you in favour of banning images of people, animals, scenic shots of Ireland and scenes in pubs in alcoholic drinks advertisements?
- · Yes: 17%
· No: 62%
· Unsure 21%
- · No: 72%
· Yes: 12%
· Unsure: 16%
- · No 57%
· Yes: 31%
· Unsure: 12%
- · No: 71%
· Yes: 17%
· Unsure: 12%
- · Yes - measures are too strict: 47%
· No – this is the right thing to do: 27%
· Unsure: 26%
Alcohol consumption in Ireland
- · According to the World Health Organisation (WHO), alcohol consumption in Ireland has declined by 25% since 2005.
· The EU ESPAD study shows that underage drinking has fallen dramatically in Ireland - our ranking has fallen from 8th to 28th of 35 countries involved in the study.
The Alcohol Beverage Federation of Ireland (ABFI) represents alcoholic drinks manufacturers and suppliers in Ireland. Under the ABFI umbrella are the following trade associations:
- · Irish Brewers Association
· Irish Cider Association
· Irish Spirits Association
· Irish Whiskey Association
· Irish Wine Association