Wednesday, 4 September 2019
• New commitment with European Commission secures agreement by European beer producers to empower consumers
• Labels will be rolled out across the EU market by 2022
Drinks Ireland*, the representative body for drinks manufacturers and suppliers in Ireland, has today signed a new commitment with the European Commission to provide clear information regarding ingredients and energy values on labels.
The ‘Memorandum of Understanding’ (MoU) commits beer producers to provide this consumer information on the labels of bottles and cans of beer in the EU market by 2022.
The voluntary MoU was officially signed by the Brewers of Europe on behalf of Drinks Ireland, the sector’s European trade association. It followed significant engagement between industry and the European Commission, demonstrating the benefits of a collaborative approach.
Speaking about the deal today, Patricia Callan, Director of Drinks Ireland said:
“Over the last four years brewers in the Irish market have been rolling out ingredients and energy labelling on a voluntary basis. Across Europe 60% of beers sold have calorie information, while 85% already carry an ingredients list.
“This MoU signed today further demonstrates a strong commitment by brewers in Ireland and across the EU to provide this information, with ambitious timelines for delivery.
“The Irish beer sector is proud of the quality products it makes and wants to further empower consumers when they’re making purchasing decisions.”
*About Drinks Ireland
Drinks Ireland was formerly known as Alcohol Beverage Federation of Ireland (ABFI). It represents alcoholic drinks manufacturers and suppliers in Ireland.
Under the Drinks Ireland umbrella are the following trade associations:
Drinks Ireland | Beer
Drinks Ireland | Cider
Drinks Ireland | Spirits
Drinks Ireland | Irish Whiskey
Drinks Ireland | Wine
Drinks Ireland is a sector association within Ibec.
Through its category associations, Drinks Ireland is members of Brewers of Europe and spiritsEurope.