Statement from Drinks Industry representative (ABFI) re WHO Global status report on alcohol and health

Thursday, 15 May 2014

Kathryn D’Arcy from the Alcohol Beverage Federation of Ireland said:

“We note the research from WHO and welcome the opportunity to discuss the important societal issue of alcohol misuse. However, it is important to note that this particular research was conducted in 2010 and since then, average per adult alcohol consumption has declined substantially - down a further 8.5% since this research was conducted. Average per adult consumption is now over 25% lower than the peak of 2001. We are consuming alcohol at pre-1990 levels and are fast approaching EU norms.

However, the report is correct is highlighting the high levels of binge drinking. This is a particular concern to the alcohol industry and we are committed to addressing this and have sought to work with Government to affect long term societal change to address harmful drinking in the same way as we did with drink driving. This starts with:
    • Addressing the sale of cheap alcohol
    • Introducing a statutory ban on price-based advertising
    • Introducing statutory codes to regulate the merchandising of alcohol

We have worked hard as an industry to tackle misuse through strict codes of practice and regulatory standards. We hope the Government will allow us to continue to work hard to address the issue around misuse by taking part in a whole of society approach. The misuse of our products in no way benefits us as an industry.”

For more information contact:
Q4 Public Relations +353 1 475 1444
Ruth O’Byrnes +353 86 055 8331 /
Colin Taylor +353 86 783 2502 /