Current press releases




Irish Beer Taste Growing in “sophistication”

10/07/2020

Irish Beer Taste Growing in “sophistication” The latest Beer Image Tracker shows increased knowledge of Beer varieties Irish consumers are becoming increasingly knowledgeable of the different tastes and varieties of beers, according to research commissi ...

Drinks industry calls for VAT reduction on alcohol to help pubs and maintain employment of ‘younger workers’

09/07/2020

Drinks industry calls for VAT reduction on alcohol to help pubs and maintain employment of ‘younger workers’ VAT cut would safeguard jobs in a sector dominated by young workers who will be disadvantaged as pubs reopen slowly ‘A reduction is the hospita ...

European directive gives government power to cut VAT on on-trade sales to support pubs

08/07/2020

Call on Minister for Finance to deliver support package for drinks and hospitality sector, including reduction in VAT on on-trade alcohol, in July stimulus as UK announce huge stimulus package – ‘Ireland needs to follow suit with creative and proactive ...

22,500 jobs at risk in drinks sector as pubs on track for 50% decline in business for the remainder of 2020 – DCU economist report

06/07/2020

Economist Anthony Foley authors report on impact of Covid-19 on the drinks industry and analyses the effect of a reduced VAT rate on on-trade alcohol sales Report concludes that consumer demand will be lower after lockdown due to higher unemployment and r ...

Reopening of the hospitality sector

06/07/2020

Reopening of the hospitality sector Make sure to #BeSound if you’re heading back to pubs, bars or restaurants this weekend Customers encouraged toRespect the Guidelines,Respect Each OtherandRespect the Staffto ensure everyone has a great time and is ...

New Reopening with Respect campaign will welcome consumers back to pubs, bars and restaurants while urging them to #BeSound

26/06/2020

A new campaign,Reopening with Respect, was launched by Drinks Ireland today to encourage consumers to act respectfully and #BeSound when returning to their favourite pubs, bars and restaurants in the coming weeks. Drinks Ireland represents Irish drinks p ...

Is it genuine? Irish gin sector welcomes new guidelines to prevent the marketing of fake or misleading Irish ‘gin’ products

18/06/2020

New guidance from the Food and Safety Authority of Ireland (FSAI) to ensure that Irish gin produced and marketed here is labelled correctly has been welcomed by Drinks Ireland|Spirits, which represents Ireland’s gin industry. Concerns have been raised th ...

Irish cider exports rose significantly in 2019, but sector requires urgent cashflow supports to cope with Covid-19 pandemic

03/06/2020

New report from Drinks Ireland|Cider shows that cider sector contributed €60 million in excise to the economy in 2019 & over half a billion Euro since 2010 Cider sales in Ireland down in line with trend of alcohol consumption falling – but there’s more ...

24 million fewer pints consumed in April 2020 vs. April 2019 due to Covid-19 lockdown

02/06/2020

New Nielsen figures confirm that beer, cider and spirits sales fell by over a third in April Beer and cider sales down 36% Spirits sales down 13% 2nd June 2020 - New figures have today confirmed that alcohol consumption has fallen in Ireland as a result o ...

Irish Whiskey industry ready to bounce back after Covid-19 restrictions

14/05/2020

Irish whiskey industry backs calls for funding support to promote brands in key markets around the world ahead of World Whiskey Day - The Irish Whiskey industry is ready to bounce back when the Covid-19 restrictions are eased. That is the message from Dri ...

Drinks Sector exports €1.45bn each year – Government funding needed for “boots on the ground” in export markets

29/04/2020

• Ibec group Drinks Ireland releases seven-point plan to safeguard sector • Government must work with all affected industries in developing a joined-up Roadmap for reopening of the vital hospitality sector, which employs 175,000 The Covid-19 pandemic ha ...

Closure of on-trade results in overall alcohol sales falling

24/04/2020

Consumers urged to be mindful of their alcohol consumption during Covid-19 lockdown Drinks Ireland, the Ibec group that represents drinks manufacturers, brand owners and distributors on the island of Ireland, today clarified that overall alcohol sales hav ...

Irish Whiskey360 and Tourism Ireland to promote Irish whiskey tourism in the US and Canada

04/03/2020

IrishWhiskey360 and Tourism Ireland will launch a kick-off campaign to promote Irish whiskey tourism among US and Canadian media and incoming tour operators in the run-up to St. Patrick’s Day. IrishWhiskey360 is Drinks Ireland|Irish Whiskey’s tourism- ...

Irish MEPs have chance to abolish 45% tariff on Irish whiskey in Vietnam

11/02/2020

“Anti-trade sentiments are on the rise, but now is not the time for our politicians to be voting down trade agreements that offer future growth.” - Drinks Ireland|Irish Whiskey Irish MEPs must support a vote to open up trade between Vietnam and Europe. ...

Irish whiskey industry calls on MEPs to support vote on EU-Vietnam trade agreement

07/02/2020

Drinks Ireland|Irish Whiskey is urging Irish MEPs to support the European Parliament vote on the EU-Vietnam Free Trade Agreement (FTA), which would see an elimination of the existing 45 per cent tariff on Irish whiskey. The representative body for the Iri ...

Drinks Ireland|Spirits and Scotch Whisky Association tackle Brexit at annual industry meeting

31/01/2020

Drinks Ireland|Spirits and Scotch Whisky Association tackle Brexit at annual industry meeting Irish Spirits and Scotch Whisky – new league table released ahead of Six Nations match 31st January 2020 - On the day of Brexit and ahead of the Six Nations mat ...

Irish Craft Cider makers to take on world leading producers at cider Olympics

29/01/2020

CiderCon taking place in Oakland California from the 28th to the 31st of January Irish craft cider producers are seeking new export and growth opportunities in the US Cider exports to the US worth €3.69 million in 2018 Irish craft cider producers are in ...

Rigorous online safeguards being rolled out to prevent minors from seeing or interacting with alcohol brands online

28/01/2020

• Irish drinks industry agrees to a number of commitments to tackle underage drinking • Alcohol brands, and non-alcoholic alternatives, to display symbols or written age restrictions in bid to tackle underage drinking • New figures show that underage ...

Visitors to Irish whiskey distilleries exceed 1 million for first time

21/01/2020

Growth of 54% in visitor numbers over the past four years – Over one million people visited Irish whiskey distilleries and brand homes last year, the first time visitor numbers have exceeded the one-million mark. That’s according to Drinks Ireland | Iri ...

Angola, Japan and South Korea among emerging export destinations for Irish drinks products

20/01/2020

Ireland’s drinks industry continues to expand into new and emerging export markets like Angola, Japan and South Korea, according to a new analysis of Eurostat data and Bord Bia research by Drinks Ireland, the representative body for drinks manufacturers ...

Northern Ireland’s drinks industry meets in Belfast and calls on new Executive to promote exports and tourism

13/01/2020

Representatives of Northern Ireland’s drinks industry met today in Belfast to review key issues affecting the sector ahead of Brexit at the end of the month. The meeting was convened by Drinks Ireland, the representative body for the all-island drinks in ...

Drinks Ireland welcomes fall in alcohol consumption among young people

09/01/2020

Underage alcohol consumption has declined in Ireland according a study released today, which shows that 69% of young people aged between 10-17 have never had an alcoholic drink, an increase of 11% since 2014. Drinks Ireland, the representative body for dr ...

Irish drinks exports increased by 8% to €1.45bn in 2019

09/01/2020

Irish drinks exports grew by 8% last year to reach €1.45 billion, according to a new report released by Bord Bia and welcomed by Drinks Ireland. It found that the US remains the key market for Irish beverage exports, accounting for 40% of exports in 2019 ...

It’s a go for “low and no” as Drinks Ireland releases consumer trends to watch in 2020

27/12/2019

• Spirited growth for premium Irish whiskey and gin set to continue in 2020 as spirits sales grow by almost 2% in the first three quarters of 2019 • Irish alcohol consumption continues to fall, as consumers choose quality over quantity • Conscious and ...

Dessert and coffee innovations drive Irish Cream liqueur Christmas sales

22/12/2019

Salted caramel, white chocolate and toffee buttermint are among the delicious Irish Cream liqueur flavours being enjoyed by consumers this festive period, as producers of the iconic drink anticipate strong sales for Christmas 2019. The intrinsically Irish ...

IRISH CIDER IS THE PRE-CHRISTMAS WINTER WARMER

18/12/2019

Statistics Show Growth in Cider as Favoured Festive Tipple – With Mulled Cider a Hit with Consumers* Cider sales up from 15.96 million litres to 16 million litres during winter months of 2018 compared to 2017 18th December 2019 - Irish cider is known and ...

Drinks Ireland welcomes new €850,000 Government funding for research in brewing and distilling

13/12/2019

Drinks Ireland, the representative voice for drinks manufacturers and suppliers in Ireland, has welcomed news that €856,746 has been awarded to a new research project in brewing and distilling by the Department of Agriculture Food and the Marine. The pro ...

Pat Rigney appointed Chair of Drinks Ireland|Spirits

11/12/2019

Pat Rigney, the Managing Director and Founder of "The Shed Distillery" in Co. Leitrim, which makes Drumshanbo Gunpowder Irish Gin, has today been appointed Chair of Drinks Ireland|Spirits, the representative body responsible for promoting the interests of ...

New report shows that Ireland is 7th biggest exporter of beer in Europe

09/12/2019

Ireland was the 7th biggest exporter of beer in Europe last year, with exports valued at €268 million. This is according to ‘European Beer Trends’, an international report which compares the performance of the beer industry across Europe, released by t ...

UK Election 2019 - NI drinks industry calls on politicians to reduce burden of excise

04/12/2019

Ahead of the UK general election on the 12th of December, Drinks Ireland, the all-island representative body for drinks producers, distributors and brand-owners, has called on UK political parties to show greater support for Northern Ireland’s drinks ind ...

Safety in Irish bars being tackled ahead of busy Christmas period

02/12/2019

Almost 2,500 bars in Ireland have signed up to safety programme 2nd December 2019: New figures show that almost 2,500 bars in Ireland have signed up to a safety programme aimed at reducing injuries and ill health associated with working in bar cellars. Th ...

Safety in Irish bars being tackled ahead of busy Christmas period

02/12/2019

Almost 2,500 bars in Ireland have signed up to safety programme 2nd December 2019: New figures show that almost 2,500 bars in Ireland have signed up to a safety programme aimed at reducing injuries and ill health associated with working in bar cellars. Th ...

Ireland’s drinks industry wins big at Bord Bia Food & Drinks Awards

27/11/2019

Irish drinks companies scooped up three of the eight awards at the prestigious Bord Bia Food & Drinks Awards today, which Drinks Ireland says highlights the innovative nature of Ireland’s drinks industry. HEINEKEN Ireland won the Sustainable Project Impa ...

Sales of Irish Cream liqueur continue to grow as new innovations and flavours help drive popularity

27/11/2019

Irish Cream liqueur producers and brand owners are looking forward to a surge in consumer interest this Christmas. Innovation in the category, including the introduction of new flavours, has meant the category has experienced a revival in recent years and ...

Statement from Drinks Ireland on advertising measures in the Alcohol Act being introduced today

12/11/2019

Patricia Callan Director of Drinks Ireland said: “Overall, we support the objectives of the Public Health (Alcohol) Act, to tackle alcohol misuse and underage drinking. We believe that measures introduced should be proportionate, evidence-based and effec ...

Irish cream liqueur’s GI status to be recognised in China

06/11/2019

Drinks Ireland | Spirts highlights opportunity for growth in the sector Drinks Ireland | Spirits, the representative body for spirits producers in Ireland, has welcomed news today that the Geographical indication (GI) for Irish Cream liqueur / 爱尔兰...

Irish Whiskey industry welcomes historic EU-China agreement on protection of geographical indications

05/11/2019

Association thanks Commissioner Phil Hogan as Irish whiskey secures protection in China for first time Drinks Ireland | Irish Whiskey Association has welcomed the new EU-China agreement on protection of geographical indications (GI). The agreement, which ...

Drinks industry says Minister Harris’ comments about alcohol companies targeting children with alcohol advertisements are “sensationalist and untrue”

04/11/2019

Drinks Ireland, the representative body for drinks companies in Ireland, has strongly rebutted comments made by Minister Harris in the media today, ahead of the advertising restrictions in the Public Health (Alcohol) Act being introduced on November 12th. ...

Spirited growth: Irish spirits exports increase by 10%

03/10/2019

Irish spirits exports exceeded €1 billion for the first time in 2018. The value of spirits exports from Ireland increased by 10.2% between 2017 and 2018, from €916 million to over €1 billion, according to the annual Irish Spirits Market Report, release ...

IrishWhiskey360 unveiled - the new brand and home for Irish whiskey tourism

10/09/2019

● Minister Michael Creed launches new Irish whiskey tourism brand and website to coincide with Taste the Island food and drink tourism campaign ● Visitors to Irish whiskey distilleries and visitor centres to break one million this year as industry tar ...

New EU wide commitment will see additional ingredient and calorie information on beer labels

04/09/2019

• New commitment with European Commission secures agreement by European beer producers to empower consumers • Labels will be rolled out across the EU market by 2022 Drinks Ireland*, the representative body for drinks manufacturers and suppliers in Irel ...

New report shows that underage drinking has declined in Ireland

15/08/2019

15th August 2019 - Underage alcohol consumption has declined in Ireland according to new research from the International Alliance for Responsible Drinking (IARD). The report found that the proportion of underage people who consumed alcohol in Ireland has ...

New report shows that beer is Ireland’s favourite drink with 45% market share

08/08/2019

• Majority of beer consumption takes place in the pub (63.5%) • Over 1,000 people employed by beer sector directly • Sector paid €430 million in excise duty to the Government in 2018 • Lager is Ireland’s favourite beer variant with market share up ...