A campaign calling for a safe and sustainable reopening of all pubs and bars

#OpeningTime is the latest campaign from Drinks Ireland, with the support of the Vintners Federation of Ireland and the Licenced Vintners Association.   The campaign aims to encourage the safe and sustainable reopening of bars and pubs.

This campaign will be activated across media and social media in the coming weeks and will highlight how pubs are regulated environments and responsible businesses. It will illustrate how they will play their part in maintaining strict Covid-19 measures, as has already been seen in the vast majority of pubs that serve food and have reopened.

You can help to help bring this campaign to life, by activating it across your digital channels and beyond in the coming weeks.

Our key messages for the campaign are as follows: 

1. Pubs will PLAY THEIR PART
2. Pubs are REGULATED environments
3. Pubs are IMPORTANT 
4. Pubs are COMMUNITY 
5. It’s time for #OpeningTime 

You can access our campaign assets here.