The strength of the ASAI code means that no alcohol advertising can:
- appeal directly to young people
- feature anyone who is, or appears to be, under the age of 25
- associate alcohol or its consumption with social or sexual success
- suggest any association with bravado, or with violent, aggressive, dangerous or anti-social behaviour
- have the alcoholic strength, or the intoxicating effect, as a dominant theme.
Read the full ASAI Code here [http://www.asai.ie/code.asp].