CopyClear (formerly Central Copy Clearance Ireland) is responsible for pre-vetting all alcohol advertising to ensure compliance with the ASAI Code. This ensures that all promotional activity complies with the both the letter and spirit of the ASAI Code.

A key feature of this pre-vetting system is the support of the media, which has agreed that it will not print or broadcast any advertisement that does not have a CopyClear pre-clearance number. In effect, CopyClear pre-clearance is mandatory for the Irish market.

Since its establishment, CopyClear has vetted thousands of items of alcohol advertising.

For more information, visit the CopyClear website [LINK: