Big weekend for Irish whiskey: 24th operational distillery, major sales boost, new product launches!

Friday, 15 March 2019

 24th operational Irish whiskey distillery comes on-stream in Killowen Co. Down
 Five million bottles of Irish whiskey to be sold this week for St. Patrick’s Day
 IWA members travelling to ProWein trade show in Dusseldorf – Teeling Whiskey Company and Dingle Distillery to unveil their latest Irish whiskey products
 IWA Head: “The week leading up to St. Patrick’s Day is one of the busiest weeks worldwide for sales of Irish whiskey.”

As millions of people all over the world celebrate St. Patrick’s Day this weekend, it’s very busy couple of days for the producers and distillers of one of the country’s most quintessentially Irish products – Irish whiskey.

24th distillery commences operation
The Irish Whiskey Association (IWA) has extended its congratulations to Brendan Carty and the team at Killowen Distillery in Co. Down who today (16 March) hold a special event to mark their coming on-stream as the 24th operational Irish whiskey distillery. Killowen Distillery will be producing Irish Pot Still whiskey.

Irish whiskey sales boost on St. Patrick’s Day
St. Patrick’s Day is one of the busiest sales periods for Irish whiskey products across the world. Approximately five million bottles of Irish whiskey will be sold in 135 markets this week.

The IWA today publishes an infographic highlighting this sales growth, as well as outlining the latest CSO export statistics for 2018.

William Lavelle, Head of the Irish Whiskey Association, commented: “The week leading up to St. Patrick’s Day is one of the busiest weeks worldwide for sales of Irish whiskey. We expect global consumers will have purchased about five million bottles of whiskey this week. We wish a Happy St. Patrick’s Day to all Irish whiskey lovers around the world.”

Lavelle added: “The Irish Central Statistics Office earlier this week published final export data for 2018 showing that €654 million worth of Irish whiskey products (distillery-gate prices, not final retail price) were exported from the Republic of Ireland last year. This marked an increase of 13%, which confirms that the Irish whiskey renaissance shows no signs of abating.”

The United States, Canada, Russia, Germany, The Czech Republic, South Africa and Australia were among the fastest growing markets in 2018 according to the CSO.

Lavelle also noted: “This CSO data confirms our projections that the US remains the largest market for Irish whiskey accounting for 43% of all sales, with Canada, Australia and Central/Eastern Europe set to be the key growth region for Irish whiskey in 2019 and coming years.”

IWA members to attend ProWein trade show in Dusseldorf
Over a dozen IWA members will attend ProWein, one of the largest spirit trade shows in the world. The trade show runs from Sunday 17th to Tuesday 19th March. Irish participants in the trade show are being supported by Bord Bia.

At the tradeshow, Teeling Whiskey Company will be showcase their new Dublin-distilled ‘Single Pot Still Batch Two’ and many of their new collaborations; as well as their Single Malt which has been nominated for the award of ‘World's Best Single Malt’ at the World Whiskey Awards which take place in London on the 28th March.

Dingle Distillery will also be previewing their new ‘Batch No.4 Single Malt’ at ProWein. This new Irish whiskey will officially launch and be available to purchase on April 4th.